| 000 | 02856cam a2200397 i 4500 | ||
|---|---|---|---|
| 999 |
_c2936 _d2936 |
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| 001 | 18203735 | ||
| 003 | OSt | ||
| 005 | 20250708153504.0 | ||
| 008 | 140627s2015 nyu b 001 0 eng | ||
| 010 | _a 2014023917 | ||
| 020 | _a9780415517690 (paperback) | ||
| 020 | _a9780415517683 (hardback) | ||
| 020 | _z9781315754833 (ebook) | ||
| 040 |
_aKYUL _beng _cKYUL _erda _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD 659 _b.A97 2015 |
| 082 | 0 | 0 | _aHD 659. A97 2015 |
| 100 | 1 | _aAustin, Erica Weintraub. | |
| 245 | 1 | 0 |
_aStrategic public relations management : _bplanning and managing effective communication programs / _cErica Weintraub Austin, Bruce E. Pinkleton. |
| 250 | _aThird edition. | ||
| 264 | 1 |
_aNew York ; _aLondon : _bRoutledge, Taylor & Francis Group, _c2015. |
|
| 300 |
_aviii, 389 pages ; _c24 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 490 | 0 |
_aRoutledge communication series ; _v10 |
|
| 504 | _aIncludes bibliographical references (pages 361-372) and indexes. | ||
| 520 |
_a"Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. It presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment. New to the third edition: - New examples on the effective use of digital communication and online research tools; - Updated guidance on researching using digital tools and social media; - New examples that provide a more accessible pathway to real-world application. In addition to these new features, the book covers: - Creating a framework for planning; - Up-to-date research tools and how to develop a research plan; - Gathering useful data for strategic guidance; - Real-world examples that provide readers with realistic cases and situations; - Applying theory to professional practice. The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout the book"-- _cProvided by publisher. |
||
| 650 | 0 |
_aPublic relations _xSchool of Business and Education _2Management. |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Education. _2Management. _xSchool of Business and Education |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Public Relations. _2Management. _xSchool of Business and Education |
|
| 700 | 1 | _aPinkleton, Bruce E. | |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cLLB |
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