KIRINYAGA UNIVERSITY LIBRARY catalog › Contents of Marketing

Study Guide To Fundamentals Of Marketing Taylor L. Jack

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: CANADA McGraw-Hill Ryerson Limited 1973Availability: No items available Withdrawn (1). Place hold

The complete e-commerce book : design, build & maintain a successful Web-based business / by Janice Reynolds.

by Reynolds, Janice.

Edition: 2nd ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: San Francisco : Berkeley, Calif. : CMP Books ; Distributed to the Book trade in the U.S. by Publishers Group West, c2004Online access: Publisher description Availability: Items available for loan: Kirinyaga University Library [Call number: HF5548.32.R49 2004] (1). Place hold

The Ernst & Young business plan guide / Brian R. Ford, Jay M. Bornstein, Patrick T. Pruitt.

by Ford, Brian R | Bornstein, Jay | Pruitt, Patrick T | Siegel, Eric S. Ernst & Young business plan guide.

Edition: 3rd ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : J. Wiley & Sons Inc., c2007Other title: Ernst and Young business plan guide.Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: Kirinyaga University Library [Call number: HD 62.5 .F67 2007] (1). Place hold

The fundamentals and practice of marketing / John Wilmshurst, Adrian Mackay.

by Wilmshurst, John | Mackay, Adrian.

Edition: 4th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Oxford ; Boston, MA : Butterworth-Heinemann, 2002Online access: Publisher description | Table of contents Availability: Items available for loan: Kirinyaga University Library [Call number: HF5415 .W54 2002] (1). Place hold

The handbook of strategic public relations and integrated communications / edited by Clarke L. Caywood.

by Caywood, Clarke L, 1947-.

Edition: 2nd ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, 2012Availability: Items available for loan: Kirinyaga University Library [Call number: HM 263 .C39 2012] (1). Place hold

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott.

by Scott, David Meerman [author.].

Edition: Fifth edition.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2015]Other title: New rules of marketing and PR.Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Kirinyaga University Library [Call number: HF5415.1265.S393 2015] (1). Place hold

The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer.

by Kapferer, Jean-Noël.

Edition: 5th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2012Availability: Items available for loan: Kirinyaga University Library [Call number: HD69.B7 .K37 2012] (1). Place hold

The practice of public relations / edited by Sam Black.

by Black, Sam, 1915-.

Edition: 4th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Oxford ; Boston : Butterworth-Heinemann, 1995Online access: Publisher description | Table of contents Availability: Items available for loan: Kirinyaga University Library [Call number: HM 263 .B53 1995] (2). Place hold

The why of the buy : consumer behavior and fashion marketing / Patricia Mink Rath, Marketing Education Consultant--Winnetka, IL, Stefani Bay, The Illinois Institute of Art--Chicago, Richard Petrizzi, The Illinois Institute of Art--Chicago, Penny Gill, PWG Communications Inc., White Plains, NY.

by Rath, Patricia Mink.

Edition: Second Edition.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York : Fairchild Books, An Imprint of Bloomsbury Publishing Inc., 2015Availability: Items available for loan: Kirinyaga University Library [Call number: HD 9940 .R38 2015] (1). Place hold

This is PR : the realities of public relations / Doug Newsom, Judy VanSlyke Turk, Dean Kruckeberg.

by Newsom, Doug | VanSlyke Turk, Judy | Kruckeberg, Dean.

Edition: 11th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA : Wadsworth, Cengage Learning, c2013Other title: This is public relations | Realities of public relations.Availability: Items available for loan: Kirinyaga University Library [Call number: HM 1221 .N49 2013] (3). Place hold

	Study Guide To Fundamentals Of Marketing Taylor L. Jack Material type: Text; Format: print ; Literary form: Not fiction Publisher: CANADA McGraw-Hill Ryerson Limited 1973Availability: No items available Withdrawn (1). Place hold Add to cart (remove)
	The complete e-commerce book : design, build & maintain a successful Web-based business / by Janice Reynolds. by Reynolds, Janice. Edition: 2nd ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: San Francisco : Berkeley, Calif. : CMP Books ; Distributed to the Book trade in the U.S. by Publishers Group West, c2004Online access: Publisher description Availability: Items available for loan: Kirinyaga University Library [Call number: HF5548.32.R49 2004] (1). Place hold Add to cart (remove)
	The Ernst & Young business plan guide / Brian R. Ford, Jay M. Bornstein, Patrick T. Pruitt. by Ford, Brian R \| Bornstein, Jay \| Pruitt, Patrick T \| Siegel, Eric S. Ernst & Young business plan guide. Edition: 3rd ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : J. Wiley & Sons Inc., c2007Other title: Ernst and Young business plan guide.Online access: Table of contents only \| Contributor biographical information \| Publisher description Availability: Items available for loan: Kirinyaga University Library [Call number: HD 62.5 .F67 2007] (1). Place hold Add to cart (remove)
	The fundamentals and practice of marketing / John Wilmshurst, Adrian Mackay. by Wilmshurst, John \| Mackay, Adrian. Edition: 4th ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Oxford ; Boston, MA : Butterworth-Heinemann, 2002Online access: Publisher description \| Table of contents Availability: Items available for loan: Kirinyaga University Library [Call number: HF5415 .W54 2002] (1). Place hold Add to cart (remove)
	The handbook of strategic public relations and integrated communications / edited by Clarke L. Caywood. by Caywood, Clarke L, 1947-. Edition: 2nd ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, 2012Availability: Items available for loan: Kirinyaga University Library [Call number: HM 263 .C39 2012] (1). Place hold Add to cart (remove)
	The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott. by Scott, David Meerman [author.]. Edition: Fifth edition.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2015]Other title: New rules of marketing and PR.Online access: Contributor biographical information \| Publisher description \| Table of contents only Availability: Items available for loan: Kirinyaga University Library [Call number: HF5415.1265.S393 2015] (1). Place hold Add to cart (remove)
	The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer. by Kapferer, Jean-Noël. Edition: 5th ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2012Availability: Items available for loan: Kirinyaga University Library [Call number: HD69.B7 .K37 2012] (1). Place hold Add to cart (remove)
	The practice of public relations / edited by Sam Black. by Black, Sam, 1915-. Edition: 4th ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Oxford ; Boston : Butterworth-Heinemann, 1995Online access: Publisher description \| Table of contents Availability: Items available for loan: Kirinyaga University Library [Call number: HM 263 .B53 1995] (2). Place hold Add to cart (remove)
	The why of the buy : consumer behavior and fashion marketing / Patricia Mink Rath, Marketing Education Consultant--Winnetka, IL, Stefani Bay, The Illinois Institute of Art--Chicago, Richard Petrizzi, The Illinois Institute of Art--Chicago, Penny Gill, PWG Communications Inc., White Plains, NY. by Rath, Patricia Mink. Edition: Second Edition.Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York : Fairchild Books, An Imprint of Bloomsbury Publishing Inc., 2015Availability: Items available for loan: Kirinyaga University Library [Call number: HD 9940 .R38 2015] (1). Place hold Add to cart (remove)
	This is PR : the realities of public relations / Doug Newsom, Judy VanSlyke Turk, Dean Kruckeberg. by Newsom, Doug \| VanSlyke Turk, Judy \| Kruckeberg, Dean. Edition: 11th ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA : Wadsworth, Cengage Learning, c2013Other title: This is public relations \| Realities of public relations.Availability: Items available for loan: Kirinyaga University Library [Call number: HM 1221 .N49 2013] (3). Place hold Add to cart (remove)

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