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Advertising, promotion, and other aspects of integrated marketing communication Shimp, Terence A.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Brazil : Cengage Learning, 2013Availability: Items available for loan: Kirinyaga University Library [Call number: HF 5823 .S55 2013] (1). Place hold
International marketing Cateora, Philip R.; Graham, John L.; Gilly, Mary C.; Zhang, Changhai

Edition: 17th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Mc Graw Hill Education, 2016Availability: Items available for loan: Kirinyaga University Library [Call number: HF 1009.5 .C38 2016] (1). Place hold
A frame work for marketing management Kotler, philip [and] kevin, lane keller

by Kotler, Philip and Kevin, Lane Keller.

Edition: 4th editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: USA, Pearson. 2009Availability: Items available for loan: Kirinyaga University Library [Call number: HF 5415.13 .K636 2009] (1). Place hold
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, both of San Diego State University.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 10e.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : McGraw-Hill, [2015]Availability: Items available for loan: Kirinyaga University Library [Call number: HF 5823 .B45 2015] (3). Place hold
Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente.

by Parente, Donald.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mason, Ohio : Thomson/South-Western, c2006Other title: Guide to marketing communication plans | Marketing communication plans.Online access: Table of contents Availability: Items available for loan: Kirinyaga University Library [Call number: HF5837 .P37 2006] (2). Place hold
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Advertising, Its Role in Modern Marketing : by Dunn S. Watson.

by Dunn S. Watson.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Holt, Rinehart and Winston, Inc 1969Availability: Items available for loan: Kirinyaga University Library [Call number: HF5823 .7 1969] (1). Place hold
Basic marketing : a marketing strategy planning approach / William D. Perreault, J. Joseph P. Cannon, E. Jerome McCarthy,

by Perreault, William D | Cannon, Joseph P., Ph. D | McCarthy, E. Jerome (Edmund Jerome).

Edition: 19th edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : McGraw-Hill Irwin, [2014]Availability: Items available for loan: Kirinyaga University Library [Call number: HF 5415.13 .M369 2014] (8). Place hold
Basic marketing management / Douglas J. Dalrymple, Leonard J. Parsons.

by Dalrymple, Douglas J | Parsons, Leonard J.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Wiley, c2000Online access: Publisher description | Table of Contents Availability: Items available for loan: Kirinyaga University Library [Call number: HF 5415.13 .D35 2000] (1). Place hold
Basic marketing. McCarthy and Shapiro

by McCarthy and Shapiro.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Canada Irwin-Dorsey Limited 1979Availability: Items available for loan: Kirinyaga University Library [Call number: HF5415 .J47 1979] (1). Place hold
Business ethics : concepts and cases / Manuel G. Velasquez.

by Velasquez, Manuel G.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Pearson, c2014Online access: Table of contents only Availability: Items available for loan: Kirinyaga University Library [Call number: HF 5387 .V45 2014] (1). Place hold
Business market management : understanding, creating, and delivering value / James C. Anderson, James A. Narus, Das Narayandas.

by Anderson, James C, 1953- | Narus, James A | Narayandas, Das.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Online access: Table of contents only Availability: Items available for loan: Kirinyaga University Library [Call number: HF 5415.12 .A53 2009] (1). Place hold
Business marketing Hutt D Michael

by Hutt, D. Michael.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: USA; South western; 2007Availability: Items available for loan: Kirinyaga University Library [Call number: HF 5415 .13 .H87 2007] (1). Place hold
Business Marketing Managemenent:B2B Hutt D. Michael and Thomas W. Speh

by Hutt D. Michael and Thomas W. Speh.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Cengage Learning India Pvt Ltd 2007Availability: Items available for loan: Kirinyaga University Library [Call number: HF5415.13 .H87 2007] (1). Place hold
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.

by Dwyer, F. Robert | Tanner, John F.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, c2009Online access: Publisher description | Table of contents only Availability: Items available for loan: Kirinyaga University Library [Call number: HF5415 .D92 2009] (1). Place hold
Business marketing management : B2B Hutt, Michael D.; Speh, Thomas W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Australia : Cengage Learning, 2014Availability: Items available for loan: Kirinyaga University Library [Call number: HF 5415.13 .H88 2014] (3). Place hold
Business to business marketing management : a global perspective / Alan Zimmerman and Jim Blythe.

by Zimmerman, Alan S, 1942- | Blythe, Jim.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : Routledge, 2013Availability: Items available for loan: Kirinyaga University Library [Call number: HF5415.13 .Z56 2013] (1). Place hold
Business-to-business marketing : a strategic approach / by Michael H. Morris, Leyland F. Pitt, and Earl D. Honeycutt, Jr.

by Morris, Michael H | Pitt, Leyland F | Honeycutt, Earl D.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, Calif. : Sage Publications, c2001Online access: Publisher description | Table of contents only Availability: Items available for loan: Kirinyaga University Library [Call number: HF 5415.12 .M67 2001] (1). Place hold
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Cases in marketing : An administrative approach : by Lispon, darling.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New york. Availability: Items available for loan: Kirinyaga University Library [Call number: HF5415.L5188] (1). Place hold
CIM Proffessional diploma in marketing: Managing marketing BPP

by BPP Learning media.

Edition: 2010 EditionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: London BPP Learning media 2010Availability: Items available for loan: Kirinyaga University Library [Call number: HF 5416.13 .C557 2010] (2). Place hold
CIM proffessional diploma in marketing: The marketing planning process BPP

by BPP Learning media.

Edition: 2010 EDITIONMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: London BPP Learning media 2010Availability: Items available for loan: Kirinyaga University Library [Call number: HF 5416.13 .C557 2008] (2). Place hold
Consumer behavior / Schiffman, Leon G. Leslie Lazar Kanuk.

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007Availability: Items available for loan: Kirinyaga University Library [Call number: HF 5415.3 .S35 2007] (1). Place hold
Consumer behavior and marketing action / Henry Assael.

by Assael, Henry.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cincinnati, Ohio : South-Western College Pub., c1998Other title: Consumer behavior.Availability: Items available for loan: Kirinyaga University Library [Call number: HF5415.3 .A83 1998] (1). Place hold
Consumer Behavior/ Building Marketing Strategy Hawkins Del I., Motherbaugh and Mookerjee

Edition: 12th editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: India McGraw Hill 2014Availability: Items available for loan: Kirinyaga University Library [Call number: HF5415.3 .H39 2016] (1). Place hold
Consumer behaviour : a European outlook / Leon G. Schiffman, Leslie Lazar Kanuk and Håvard Hansen.

by Schiffman, Leon G | Kanuk, Leslie Lazar | Hansen, Håvard.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Harlow, England ; New York : Pearson Financial Times/Prentice Hall, 2012Availability: Items available for loan: Kirinyaga University Library [Call number: HF 5415.33 .S35 2012] (2). Place hold
Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold.

by Arens, William F [author.] | Weigold, Michael F, 1958- [author.].

Edition: Fifteenth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : McGraw-Hill Education, [2017]Availability: Items available for loan: Kirinyaga University Library [Call number: HF 5821 .A74 2017] (1). Place hold
Contemporary marketing / Boone, Louis E.; Kurtz, David L.

by Boone, Louis E.

Edition: 16th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cengage Learning : Australia, 2012Availability: Items available for loan: Kirinyaga University Library [Call number: HF 5415 .K87 2012] (1). Place hold
Contemporary selling : building relationships, creating value / Mark W. Johnston and Greg W. Marshall.

by Johnston, Mark W | Marshall, Greg W | Johnston, Mark W. Relationship selling.

Edition: Fifth Edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Routledge, Taylor & Francis Group, [2016]Availability: Items available for loan: Kirinyaga University Library [Call number: HF5438.25 .J64 2016] (1). Place hold
Customer relationship management : concepts and technologies / Francis Buttle and Stan Maklan.

by Buttle, Francis | Maklan, Stan.

Edition: Third edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; New York, : Routledge, Taylor & Francis, 2015Availability: Items available for loan: Kirinyaga University Library [Call number: HF5415.5 .B875 2015] (2). Place hold
E-business & e-commerce management : strategy, implementation and practice / Dave Chaffey.

by Chaffey, Dave, 1963-.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Harlow, England ; New York : Pearson/Financial Times Prentice Hall, 2011Other title: E-business and e-commerce management.Availability: Items available for loan: Kirinyaga University Library [Call number: HF 5548.32 .C43 2012] (1). Place hold
Elements if marketing: by Morden A.R

by Morden, A.R.

Edition: Third editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Britain ELBS Publications 1993Availability: Items available for loan: Kirinyaga University Library [Call number: HF5415 .67 1993] (1). Place hold
Entrepreneurship : theory, process, practice / Donald F. Kuratko.

by Kuratko, Donald F [author.].

Edition: Tenth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA : Cengage Learning, [2017]Copyright date: ©2017Availability: Items available for loan: Kirinyaga University Library [Call number: HB 615 .K87 2017] (7). Place hold
Entrepreneurship : successfully launching new ventures / Bruce R. Barringer, Oklahoma State University, R. Duane Ireland, Texas A&M University.

by Barringer, Bruce R | Ireland, R. Duane.

Edition: Fifth Edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson, [2016]Availability: Items available for loan: Kirinyaga University Library [Call number: HB615 .B37 2016] (4). Place hold
Entrepreneurship & small business management / by Steve Mariotti, Caroline Glackin.

by Mariotti, Steve, 1953- | Glackin, Caroline.

Edition: Second edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson, [2015]Other title: Entrepreneurship and small business management.Availability: Items available for loan: Kirinyaga University Library [Call number: HD 62.7 .M37 2015] (7). Place hold
Entrepreneurship and effective small business management / Norman M. Scarborough, Presbyterian College, Jeffrey R. Cornwall, Belmont University.

by Scarborough, Norman M | Cornwall, Jeffrey.

Edition: Eleventh Edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson, [2015]Copyright date: ©2015Availability: Items available for loan: Kirinyaga University Library [Call number: HD62.7 .S27 2015] (1). Place hold
Essentials of marketing: [by] Lamb.

by Lamb et al.

Edition: 5th.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: America. Thomson south western. 2006Availability: Items available for loan: Kirinyaga University Library [Call number: HF5415.L36 2006] (2). Place hold
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Everything about sewing lingerie and loungewear: From vogue patterns. Pery, patricia.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New york, Butterick fashion marketing co. 1972Availability: No items available Withdrawn (1). Place hold
Fashion brand merchadising [by] Gordon, T. kendall.

by Kendall, Gordon T.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York: Fairchild Books. 2009Availability: Items available for loan: Kirinyaga University Library [Call number: HD 9940 .K46 2009] (1). Place hold
Fashion innovation and marketing / Kathryn Moore Greenwood, Mary Fox Murphy.

by Greenwood, Kathryn Moore | Murphy, Mary Fox [joint author.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Macmillan, c1978Availability: Items available for loan: Kirinyaga University Library [Call number: HD 9940.A2 .G73 1978] (1). Place hold
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Foundation Marketing by Hilll,liz

Edition: Third editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Milan, Prentice Hall Financial Times, 2004Availability: Items available for loan: Kirinyaga University Library [Call number: HF5415 .H55 2004] (1). Place hold
Foundations of Marketing Jobber David and John Faby

by Jobber David and John Faby.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: UK McGraw-Hill Education 2009Availability: Items available for loan: Kirinyaga University Library [Call number: HF5415 .J63 2009 ] (1). Place hold
Fundamentals of business marketing research / [edited by] David A. Reid, Richard E. Plank.

by Reid, David A. (David Alan) | Plank, Richard E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Best Business Books, c2004Online access: Table of contents Availability: Items available for loan: Kirinyaga University Library [Call number: HF 5415.1263 .R45 2004] (1). Place hold
Fundamentals of marketing

by William, Stanton.

Edition: 2nd .edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Canada, McGraw-Hill Ryerson Limited. 1977Availability: Items available for loan: Kirinyaga University Library [Call number: HF5415 .S745 1977] (1). Place hold
Fundamentals of marketing: An african perspective by Kibera, Francis & B. chege Waruingi

by Kibera, Francis and B. chege Waruingi.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Nairobi Kenya literature bureau 2009Availability: Items available for loan: Kirinyaga University Library [Call number: HF5415 .K53 2009] (3). Place hold
Global e-commerce and online marketing : watching the evolution / edited by Nikhilesh Dholakia ... [et al.].

by Dholakia, Nikhilesh, 1947-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Westport, Conn. : Quorum Books, 2002Availability: Items available for loan: Kirinyaga University Library [Call number: HF 5548.32 .G46 2002] (1). Place hold
Global marketing : Svend Hollensen.

by Hollensen, Svend.

Edition: 7th edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Harlow, England : Pearson, 2017Availability: Items available for loan: Kirinyaga University Library [Call number: HF 1416 .H65 2013] (1). Place hold
Global marketing management Keegan, J. warren and naval k. bhargava

by Keegan, J. Warren and Naval k. Bhargava.

Edition: 7th editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: India, Pearson. 2011Availability: Items available for loan: Kirinyaga University Library [Call number: HF 5415 .K429 2011] (2). Place hold
How brands become icons : the principles of cultural branding / Douglas B. Holt.

by Holt, Douglas B.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Harvard Business School Press, c2004Online access: Table of contents | Publisher description Availability: Items available for loan: Kirinyaga University Library [Call number: HD 69 .H64 2004] (1). Checked out (1). Place hold
How to get into marketing and PR Gurton, Annie

by Gurton, Annie.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Continuum 2003Availability: Items available for loan: Kirinyaga University Library [Call number: HF5415.127 G87 2003] (1). Place hold
Industrial marketing Phadtare, Milind T.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi, PHI learning private limited., 2014Availability: Items available for loan: Kirinyaga University Library [Call number: HF 5415.12 .P43 2014] (1). Place hold
Industrial marketing strategy [by] Webster, Frederick E.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New york, John wiley & sons Ltd., 1991Availability: Items available for loan: Kirinyaga University Library [Call number: HF 5415 .W43 1991] (1). Place hold
Instructors Manual to accompany Fundamentals of Marketing Stanton J. William

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: AMERICA McGraw-Hill Book Company 1967Availability: No items available Withdrawn (1). Place hold
Integrated advertising, promotion, and marketing communications: Clow E. Kenneth [and] Donald Baack

by Clow E. Kenneth and Donald Baack.

Edition: Third editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi PHI Learning limited 2007Availability: Items available for loan: Kirinyaga University Library [Call number: HF 5415.123 .C56 2007] (2). Place hold
International direct marketing [electronic resource] : principles, best practices, marketing facts / Manfred Krafft...[et al.] (editors).

by Krafft, Manfred.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publisher: Berlin ; New York : Springer, c2007Online access: Connect to MyiLibrary resource Availability: Items available for loan: Kirinyaga University Library [Call number: HF 5415.12 .K73 2010] (1). Place hold
International marketing strategy : analysis, development, and implementation / Chris Phillips, Isobel Doole, and Robin Lowe.

by Phillips, Chris, 1941- | Doole, Isobel | Lowe, Robin, 1945-.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; New York : Routledge, 2016Availability: Items available for loan: Kirinyaga University Library [Call number: HF 1416 .D66 2016] (1). Place hold
Introduction to marketing management; text and cases [by] Stewart H. Rewoldt, James D. Scott [and] Martin R. Warshaw.

by Rewoldt, Stewart H. (Stewart Henry), 1922-1979 | Scott, James D. (James Dacon) [joint author.] | Warshaw, Martin R [joint author.].

Edition: Rev. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill., R. D. Irwin, 1973Availability: Items available for loan: Kirinyaga University Library [Call number: HF5415.13.R4 1973] (1). Place hold
Introduction to Reserch methodology Gatara, Timothy, henry.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: kenya. olive marketing company, 2010Availability: Items available for loan: Kirinyaga University Library [Call number: HD30.8 .G38 2010] (3). Place hold
Logistical management : the integrated supply chain process / Donald J. Bowersox, David J. Closs.

by Bowersox, Donald J | Closs, David J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill Companies, c1996Availability: Items available for loan: Kirinyaga University Library [Call number: HF 5415.7 .B69 1996] (3). Place hold
Marketing Baker J Michael

by Baker, J. Michael.

Edition: Fifth editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Britain ELBS 1991Availability: Items available for loan: Kirinyaga University Library [Call number: HF 5415 .B35 1991] (1). Place hold
Marketing Hunt, C. Shane

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Mc Graw Hill, 2015Availability: Items available for loan: Kirinyaga University Library [Call number: HF 5415 .H86 2015] (4). Place hold
Marketing an introduction Gary,philip/michael/ross

Edition: 3rd edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: United Kingdom; Pearson; 2015Availability: Items available for loan: Kirinyaga University Library [Call number: HF5415 K37 2015] (2). Place hold
Marketing : principles and practices ,an african perspective Kiarie, Elias Kagira and susan wambui

Edition: New rev. ed. 2010Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Karen Mashel 2010Availability: Items available for loan: Kirinyaga University Library [Call number: HF5415 .K53 2010] (1). Place hold
Marketing Channels Coughlan T. Anne{and} Erin Anderson

by Coughlan, T. Anne and Erin Anderson.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: INDIA Dorling Kindersley Pvt Ltd 2011Availability: Items available for loan: Kirinyaga University Library [Call number: HF5415.129 .C68 2011] (1). Place hold
Marketing channels [by] Coughan, T. Anne.

by Coughan, T. Anne.

Edition: 7th.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: America. Pearson Education. 2011Availability: Items available for loan: Kirinyaga University Library [Call number: HF5415.129.C68] (2). Place hold
Marketing communications : offline and online integration, engagement and analytics / PR Smith and Ze Zook.

by Smith, P. R. (Paul Russell), 1957- [author.] | Zook, Ze [author.].

Edition: Sixth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : KoganPage, 2016Availability: Items available for loan: Kirinyaga University Library [Call number: HF 5415.123 .S65 2016] (1). Place hold
Marketing communications : offline and online integration, engagement and analytics / PR Smith and Ze Zook.

by Smith, P. R. (Paul Russell), 1957- [author.] | Zook, Ze [author.].

Edition: Sixth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : KoganPage, 2016Availability: Items available for loan: Kirinyaga University Library [Call number: HF 5415.123 .S65 2016] (1). Place hold
Marketing communications : discovery, creation and conversations Fill, Chris and Sarah Turnbull

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Harlow : Pearson, 2016Availability: Items available for loan: Kirinyaga University Library [Call number: HF 5415 .F55 2016] (1). Place hold
Marketing for hospitality and tourism : [by] Philip Kotler

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: United Kingdom ; Pearson ; 2017Availability: Items available for loan: Kirinyaga University Library [Call number: HD 9980 .K6 2006] (1). Place hold
Marketing in a nutshell : key concepts for non-specialists / by Meldrum, Mike and Malcolm McDonald.

by Meldrum, Mike | McDonald, Malcolm.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Amsterdam ; Boston : Elsevier, c2007Online access: Publisher description Availability: Items available for loan: Kirinyaga University Library [Call number: HF 5415 .M44 2007] (2). Place hold
Marketing Management Saxena Rajan

by Saxena, Rajan.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: India Tata McGraw-Hill Publishing Company Limited 2006Availability: Items available for loan: Kirinyaga University Library [Call number: HF5415.13 .S64 2006] (1). Place hold
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Marketing management Saxena Rajan

Edition: Third editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi McGraw-Hill companies 2008Availability: Items available for loan: Kirinyaga University Library [Call number: HF5415.13 .S29 2008] (1). Place hold
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : McGraw-Hill Irwin, c2013Availability: Items available for loan: Kirinyaga University Library [Call number: HF 5415.13 .P48 2013] (1). Place hold
Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker, Jr.

by Mullins, John W. (John Walker) | Walker, Orville C.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c2013Online access: Publisher description | Table of contents only Availability: Items available for loan: Kirinyaga University Library [Call number: HF 5415.13 .M85 2010] (9). Place hold
Marketing management : an Asian perspective / Philip Kotler ... [et al.].

by Kotler, Philip.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Singapore ; New York : Prentice Hall, 2003Availability: Items available for loan: Kirinyaga University Library [Call number: HF5415.13.M253 2003] (1). Place hold
Marketing management / by Philip Kotler, Kevin Lane Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: 14th [ed.]Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c2012Availability: Items available for loan: Kirinyaga University Library [Call number: HF 5415 .13 .K64 2012] (3). Place hold
Marketing management / Philip Kotler, Kevin Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: Twelfth ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, c2006Online access: Table of contents Availability: Items available for loan: Kirinyaga University Library [Call number: HF5415.13.K64 2006] (3). Place hold
Marketing management / Greg W. Marshall, Rollins College, Mark W. Johnston, Rollins College.

by Marshall, Greg W | Johnston, Mark W.

Edition: Second edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : McGraw-Hill Education, [2015]Availability: Items available for loan: Kirinyaga University Library [Call number: HF 5415.13 .M37 2015] (1). Place hold
Marketing management / Philip Kotler, Northwestern University, Kevin Lane Keller, Dartmouth College.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: 15 [edition].Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson, [2016]Availability: Items available for loan: Kirinyaga University Library [Call number: HF 5415.13 .K64 2016] (2). Place hold
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Marketing Management for the Middleman LITVAK A. ISAIAH

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: CANADA 1968Availability: No items available Withdrawn (1). Place hold
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Marketing management viewpoints: commentary and readings. Walters, george.

Edition: 2nd edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: USA, South western. 1970Availability: No items available Withdrawn (1). Place hold
Marketing management: A relationship marketing perspective. Cranfield school of management.

by Cranfield School of Management.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London, Macmillan press. 2000Availability: Items available for loan: Kirinyaga University Library [Call number: HF 5415 .C73 2000] (1). Place hold
Marketing Management: Theory and practice Munyoki Mulwa Justus

by Munyoki Mulwa Justus.

Edition: 2ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Nairobi Downtown Printing Works Ltd 2013Availability: Items available for loan: Kirinyaga University Library [Call number: HF5415 .M84 2013] (1). Place hold
Marketing of high-technology products and innovations / Jakki Mohr, Sanjit Sengupta, Stanley Slater.

by Mohr, Jakki J | Sengupta, Sanjit | Slater, Stanley F.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Prentice Hall, c2010Availability: Items available for loan: Kirinyaga University Library [Call number: HC 79 .S53 2014] (1). Place hold
Marketing planning : by Beamis, Karen Ashford Ruth.

by Beamis, Karen and Ashford Ruth.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Jordan Hill, USA. Elsevier, 2006Availability: Items available for loan: Kirinyaga University Library [Call number: HF5415.B33 2006] (1). Place hold
Marketing Research

by Churchill et al.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: INDIA Cengage Learning India Pvt. Ltd 2009Availability: Items available for loan: Kirinyaga University Library [Call number: HF5415 .C48 2009] (1). Place hold
Marketing research : an applied orientation / Naresh K. Malhotra.

by Malhotra, Naresh K.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2007Online access: Table of contents Availability: Items available for loan: Kirinyaga University Library [Call number: HF5415.2.M29 2007] (1). Place hold
Marketing research / Alvin C. Burns, Ronald F. Bush.

by Burns, Alvin C | Bush, Ronald F.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson, c2014Availability: Items available for loan: Kirinyaga University Library [Call number: HF5415.2.B779 2014] (1). Place hold
Marketing Research. [by] Beri G C

Edition: 5th editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi McGraw Hill 2013Availability: Items available for loan: Kirinyaga University Library [Call number: HF5415.2 .B47 2013] (1). Place hold
Marketing simplified ; by N.A Saleemi.

by N.A Saleemi.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Kenya; N.A Saleemi; 1991Availability: Items available for loan: Kirinyaga University Library [Call number: HF5415 S25 1999] (2). Place hold
Marketing simplified : A book for marketing papers of KNEC, ABE and other sales and marketing papers and general reading. N.A.Saleemi.

by N.A.Saleemi.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Kenya; N.A Saleemi; 2007Availability: Items available for loan: Kirinyaga University Library [Call number: HF5415 S25 2007] (1). Place hold
Marketing strategy : Planning, Implementation, and Control. [by] Jain C. Subhash

by Jain C. Subhash.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: India. Cengage Learning India Private Limited. 2004Availability: Items available for loan: Kirinyaga University Library [Call number: HF5415 .J35 2004] (2). Place hold
Marketing, an introduction : [by] Masterson, Rosalind and David, Pickton.

by Masterson, Rosalind and David, Pickton.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York; McGraw-Hill Education. 2004Availability: Items available for loan: Kirinyaga University Library [Call number: HF5415 .M37 2004] (1). Place hold
Marketing: marketing in the 21st century by Evans, Joel R. [and] Borry Berman

by Evans, Joel R. and Borry Berman.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Biztantra 2003Availability: Items available for loan: Kirinyaga University Library [Call number: HF 5415 .E92 2003] (3). Place hold
Mission, Inc. : A practitioner's guide to social enterprise Kevin Lynch, Julius Walls

by Lynch, Kevin, 1956 November 15- | Walls, Julius.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: San Francisco : Berrett-Koehler Publishers, Inc. : Ingram Publishers Services [distributor], c2009Availability: Items available for loan: Kirinyaga University Library [Call number: HB 615 .L96 2009] (2). Place hold
Pension revolution : a solution to the pensions crisis / Keith P. Ambachtsheer.

by Ambachtsheer, Keith P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : Wiley, c2007Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: Kirinyaga University Library [Call number: HD 7105.4 .A63 2007] (1). Place hold
Principles & practice of marketing / Jim Blythe.

by Blythe, Jim.

Edition: 3rd edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Los Angeles : Sage, 2014Other title: Principles and practice of marketing.Availability: Items available for loan: Kirinyaga University Library [Call number: HF 5415 .B59 2014] (1). Place hold
Principles and Practice of Marketing Jobber David

by Jobber, David.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: U.K McGraw-Hill Education Limited 2010Availability: Items available for loan: Kirinyaga University Library [Call number: HF5415 .J63 2010] (1). Place hold
Principles and practice of Marketing Jobber David

by Jobber, David.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: UK McGraw-Hill Education 2010Availability: Items available for loan: Kirinyaga University Library [Call number: HF5415 .K245 2010] (1). Place hold
Principles and practices of marketing Jobber David

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London McGraw-Hill 2010Availability: Items available for loan: Kirinyaga University Library [Call number: HF5415 .J5 2010] (1). Place hold
Principles of Marketing Kotler Philip

by Kotler, Philip.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: America Prentice-Hall, Inc. 1996Availability: Items available for loan: Kirinyaga University Library [Call number: HF5415 .K6314 1996] (1). Place hold
Principles of marketing / by Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary (Gary M.).

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2006Online access: Table of contents Availability: Items available for loan: Kirinyaga University Library [Call number: HF 5415 .K636 2006] (1). Place hold
Principles of marketing / Philip Kotler.

by Kotler, Philip.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York: Prentice-Hall, c2012Availability: Items available for loan: Kirinyaga University Library [Call number: HF 5415 .K68 2012] (4). Place hold
Principles of marketing / Philip Kotler ... [et al.].

by Philip Kotler ... [et al.] | Kotler, Philip.

Edition: 5th European ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008Online access: Table of contents only Availability: Items available for loan: Kirinyaga University Library [Call number: HF5415.K6314 2008] (1). Place hold
Principles of services marketing / Adrian Palmer.

by Palmer, Adrian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; New York : McGraw-Hill, c1994Availability: Items available for loan: Kirinyaga University Library [Call number: HF 5415.13 .P35 2014] (1). Place hold
Public relations : The profession and the practice / Lattimore ... [et al.].

by Lattimore, Dan.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, 2009Availability: Items available for loan: Kirinyaga University Library [Call number: HM1221.P82 2011] (1). Place hold
Public relations : the profession and the practice / Dan Lattimore ... [et al.].

by Lattimore, Dan.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, 2011Availability: Items available for loan: Kirinyaga University Library [Call number: HM 1221 .P82 2012] (2). Place hold
Re-inventing co-operatives : a 21st century vision / [editor] B.B. Goel ; foreword, J.N.L. Srivastava ; preface, A. Gnanam.

by Goel, Brij Bhushan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Deep & Deep Publications, c2001Other title: Reinventing cooperatives.Online access: Table of contents Availability: Items available for loan: Kirinyaga University Library [Call number: HD3538.G64] (1). Place hold
Regression analysis of count data / A. Colin Cameron, University of California, Davis, Pravin K. Trivedi, University of Queensland, Indiana University, Bloomington.

by Cameron, Adrian Colin | Trivedi, P. K.

Edition: Second edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cambridge ; New York, NY : Cambridge University Press, 2013Online access: Cover image Availability: Items available for loan: Kirinyaga University Library [Call number: QA 278.2 .C36 2013] (1). Place hold
Sales promotion and marketing communications by Mittal, S.K.

by Mittal, S.K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Global vision publishing house 2009Availability: Items available for loan: Kirinyaga University Library [Call number: HF 5415 .M58 2009] (1). Place hold
Salesmanship : the personal force in marketing / W. J. E. Crissy and Robert M. Kaplan.

by Crissy, William Joseph Eliot | Kaplan, Robert M. (Robert Marshall), 1936- [joint author.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Wiley, [1969]Availability: No items available Withdrawn (1). Place hold
Service management and marketing : managing the service profit logic / Christian Grönroos.

by Grönroos, Christian, 1947-.

Edition: Fourth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chichester, West Sussex, UK : Wiley, [2015]Availability: Items available for loan: Kirinyaga University Library [Call number: HD 9980.5 .G76 2015] (5). Place hold
Services marketing : people, technology, strategy / by Lovelock, Christopher et al

by Lovelock, Christopher H | Wirtz, Jochen.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Prentice Hall, c2011Availability: Items available for loan: Kirinyaga University Library [Call number: HF 5415 .L58 2011] (1). Place hold
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher H | Wirtz, Jochen.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Prentice Hall, c2011Availability: Items available for loan: Kirinyaga University Library [Call number: HF5415.13.L5883 2011] (1). Place hold
Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock.

by Lovelock, Christopher H [author.] | Wirtz, Jochen [author.].

Edition: Eighth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey : World Scientific, [2016]Availability: Items available for loan: Kirinyaga University Library [Call number: HF 5415.13 .L57 2016] (1). Place hold
Services marketing : an interactive approach Fisk P. Raymond, Stephen J. Grove and Joby John

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: U.S.A Cengage Learning 2014Availability: Items available for loan: Kirinyaga University Library [Call number: HD 9980.5 .F57 2014] (1). Place hold
Special events : creating and sustaining a new world for celebration Professor Joe Goldblatt, Ed.D., FRSA.

by Goldblatt, Joe Jeff, 1952-.

Edition: Seventh edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, New Jersey : Wiley, [2014]Availability: Items available for loan: Kirinyaga University Library [Call number: GT3405 .G65 2014] (1). Place hold
Strategic integrated marketing communications / Larry Percy.

by Percy, Larry.

Edition: Second edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Abingdon, Oxon : Routledge, 2014Availability: Items available for loan: Kirinyaga University Library [Call number: HF 5415.12 .P47 2014] (1). Place hold
Strategic marketing [by] Craven, W. David

by Craven, W. David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: America. Irwin. 1991Availability: Items available for loan: Kirinyaga University Library [Call number: HF5415.135 C72 1991] (1). Place hold
Strategic Marketing Management: Planning, implementation and control Wilson S. M. Richard

by Wilson, S. M. Richard.

Edition: 2ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: UK Viva Books Private Limited 1999Availability: Items available for loan: Kirinyaga University Library [Call number: HF5415 .W55 1999] (1). Place hold
Strategic marketing problems : cases and comments by Roger A. Kerin, Robert A. Peterson.

by Kerin, Roger A | Peterson, Robert A. (Robert Allen), 1944-.

Edition: 12th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c2010Availability: Items available for loan: Kirinyaga University Library [Call number: HF 5415.135 .K47 2011] (1). Place hold
Strategic technology management : building bridges between sciences, engineering, and business management / edited by George Tesar ... [et al.].

by Tesar, George.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Imperial College Press ; c2008Availability: Items available for loan: Kirinyaga University Library [Call number: T 175.5 .T47 2008] (1). Place hold
Study Guide To Fundamentals Of Marketing Taylor L. Jack

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: CANADA McGraw-Hill Ryerson Limited 1973Availability: No items available Withdrawn (1). Place hold
The complete e-commerce book : design, build & maintain a successful Web-based business / by Janice Reynolds.

by Reynolds, Janice.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: San Francisco : Berkeley, Calif. : CMP Books ; Distributed to the Book trade in the U.S. by Publishers Group West, c2004Online access: Publisher description Availability: Items available for loan: Kirinyaga University Library [Call number: HF5548.32.R49 2004] (1). Place hold
The Ernst & Young business plan guide / Brian R. Ford, Jay M. Bornstein, Patrick T. Pruitt.

by Ford, Brian R | Bornstein, Jay | Pruitt, Patrick T | Siegel, Eric S. Ernst & Young business plan guide.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : J. Wiley & Sons Inc., c2007Other title: Ernst and Young business plan guide.Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: Kirinyaga University Library [Call number: HD 62.5 .F67 2007] (1). Place hold
The fundamentals and practice of marketing / John Wilmshurst, Adrian Mackay.

by Wilmshurst, John | Mackay, Adrian.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford ; Boston, MA : Butterworth-Heinemann, 2002Online access: Publisher description | Table of contents Availability: Items available for loan: Kirinyaga University Library [Call number: HF5415 .W54 2002] (1). Place hold
The handbook of strategic public relations and integrated communications / edited by Clarke L. Caywood.

by Caywood, Clarke L, 1947-.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, 2012Availability: Items available for loan: Kirinyaga University Library [Call number: HM 263 .C39 2012] (1). Place hold
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott.

by Scott, David Meerman [author.].

Edition: Fifth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2015]Other title: New rules of marketing and PR.Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Kirinyaga University Library [Call number: HF5415.1265.S393 2015] (1). Place hold
The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer.

by Kapferer, Jean-Noël.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2012Availability: Items available for loan: Kirinyaga University Library [Call number: HD69.B7 .K37 2012] (1). Place hold
The practice of public relations / edited by Sam Black.

by Black, Sam, 1915-.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford ; Boston : Butterworth-Heinemann, 1995Online access: Publisher description | Table of contents Availability: Items available for loan: Kirinyaga University Library [Call number: HM 263 .B53 1995] (2). Place hold
The why of the buy : consumer behavior and fashion marketing / Patricia Mink Rath, Marketing Education Consultant--Winnetka, IL, Stefani Bay, The Illinois Institute of Art--Chicago, Richard Petrizzi, The Illinois Institute of Art--Chicago, Penny Gill, PWG Communications Inc., White Plains, NY.

by Rath, Patricia Mink.

Edition: Second Edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Fairchild Books, An Imprint of Bloomsbury Publishing Inc., 2015Availability: Items available for loan: Kirinyaga University Library [Call number: HD 9940 .R38 2015] (1). Place hold
This is PR : the realities of public relations / Doug Newsom, Judy VanSlyke Turk, Dean Kruckeberg.

by Newsom, Doug | VanSlyke Turk, Judy | Kruckeberg, Dean.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA : Wadsworth, Cengage Learning, c2013Other title: This is public relations | Realities of public relations.Availability: Items available for loan: Kirinyaga University Library [Call number: HM 1221 .N49 2013] (3). Place hold
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