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Advertising, promotion, and other aspects of integrated marketing communication Shimp, Terence A. Edition: 9th ed.Material type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: Brazil : Cengage Learning, 2013Availability: Items available for loan: Kirinyaga University Library
[Call number: HF 5823 .S55 2013]
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International marketing Cateora, Philip R.; Graham, John L.; Gilly, Mary C.; Zhang, Changhai Edition: 17th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London : Mc Graw Hill Education, 2016Availability: Items available for loan: Kirinyaga University Library
[Call number: HF 1009.5 .C38 2016]
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A frame work for marketing management Kotler, philip [and] kevin, lane keller
by Kotler, Philip and Kevin, Lane Keller. Edition: 4th editionMaterial type: Text; Format:
print
; Literary form:
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Publisher: USA, Pearson. 2009Availability: Items available for loan: Kirinyaga University Library
[Call number: HF 5415.13 .K636 2009]
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, both of San Diego State University.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 10e.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York, NY : McGraw-Hill, [2015]Availability: Items available for loan: Kirinyaga University Library
[Call number: HF 5823 .B45 2015]
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Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente.
by Parente, Donald. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Mason, Ohio : Thomson/South-Western, c2006Other title: Guide to marketing communication plans | Marketing communication plans.Online access: Table of contents Availability: Items available for loan: Kirinyaga University Library
[Call number: HF5837 .P37 2006]
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Advertising, Its Role in Modern Marketing : by Dunn S. Watson.
by Dunn S. Watson. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : Holt, Rinehart and Winston, Inc 1969Availability: Items available for loan: Kirinyaga University Library
[Call number: HF5823 .7 1969]
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Basic marketing : a marketing strategy planning approach / William D. Perreault, J. Joseph P. Cannon, E. Jerome McCarthy,
by Perreault, William D | Cannon, Joseph P., Ph. D | McCarthy, E. Jerome (Edmund Jerome). Edition: 19th edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York, NY : McGraw-Hill Irwin, [2014]Availability: Items available for loan: Kirinyaga University Library
[Call number: HF 5415.13 .M369 2014]
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Basic marketing management / Douglas J. Dalrymple, Leonard J. Parsons.
by Dalrymple, Douglas J | Parsons, Leonard J. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : Wiley, c2000Online access: Publisher description | Table of Contents Availability: Items available for loan: Kirinyaga University Library
[Call number: HF 5415.13 .D35 2000]
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Basic marketing. McCarthy and Shapiro
by McCarthy and Shapiro. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
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Publisher: Canada Irwin-Dorsey Limited 1979Availability: Items available for loan: Kirinyaga University Library
[Call number: HF5415 .J47 1979]
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Business ethics : concepts and cases / Manuel G. Velasquez.
by Velasquez, Manuel G. Edition: 7th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson, c2014Online access: Table of contents only Availability: Items available for loan: Kirinyaga University Library
[Call number: HF 5387 .V45 2014]
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Business market management : understanding, creating, and delivering value / James C. Anderson, James A. Narus, Das Narayandas.
by Anderson, James C, 1953- | Narus, James A | Narayandas, Das. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Online access: Table of contents only Availability: Items available for loan: Kirinyaga University Library
[Call number: HF 5415.12 .A53 2009]
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Business marketing Hutt D Michael
by Hutt, D. Michael. Material type: Text; Format:
print
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Publisher: USA; South western; 2007Availability: Items available for loan: Kirinyaga University Library
[Call number: HF 5415 .13 .H87 2007]
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Business Marketing Managemenent:B2B Hutt D. Michael and Thomas W. Speh
by Hutt D. Michael and Thomas W. Speh. Material type: Text; Format:
print
; Literary form:
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Publisher: New Delhi Cengage Learning India Pvt Ltd 2007Availability: Items available for loan: Kirinyaga University Library
[Call number: HF5415.13 .H87 2007]
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Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.
by Dwyer, F. Robert | Tanner, John F. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2009Online access: Publisher description | Table of contents only Availability: Items available for loan: Kirinyaga University Library
[Call number: HF5415 .D92 2009]
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Business marketing management : B2B Hutt, Michael D.; Speh, Thomas W. Material type: Text; Format:
print
; Literary form:
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Publisher: Australia : Cengage Learning, 2014Availability: Items available for loan: Kirinyaga University Library
[Call number: HF 5415.13 .H88 2014]
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Business to business marketing management : a global perspective / Alan Zimmerman and Jim Blythe.
by Zimmerman, Alan S, 1942- | Blythe, Jim. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York, NY : Routledge, 2013Availability: Items available for loan: Kirinyaga University Library
[Call number: HF5415.13 .Z56 2013]
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Business-to-business marketing : a strategic approach / by Michael H. Morris, Leyland F. Pitt, and Earl D. Honeycutt, Jr.
by Morris, Michael H | Pitt, Leyland F | Honeycutt, Earl D. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Thousand Oaks, Calif. : Sage Publications, c2001Online access: Publisher description | Table of contents only Availability: Items available for loan: Kirinyaga University Library
[Call number: HF 5415.12 .M67 2001]
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Cases in marketing : An administrative approach : by Lispon, darling. Material type: Text; Format:
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; Literary form:
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Publisher: New york. Availability: Items available for loan: Kirinyaga University Library
[Call number: HF5415.L5188]
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CIM Proffessional diploma in marketing: Managing marketing BPP
by BPP Learning media. Edition: 2010 EditionMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London BPP Learning media 2010Availability: Items available for loan: Kirinyaga University Library
[Call number: HF 5416.13 .C557 2010]
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CIM proffessional diploma in marketing: The marketing planning process BPP
by BPP Learning media. Edition: 2010 EDITIONMaterial type: Text; Format:
print
; Literary form:
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Publisher: London BPP Learning media 2010Availability: Items available for loan: Kirinyaga University Library
[Call number: HF 5416.13 .C557 2008]
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