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1. Business-to-business marketing : a strategic approach / by Michael H. Morris, Leyland F. Pitt, and Earl D. Honeycutt, Jr.

by Morris, Michael H | Pitt, Leyland F | Honeycutt, Earl D.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, Calif. : Sage Publications, c2001Online access: Publisher description | Table of contents only Availability: Items available for loan: Kirinyaga University Library [Call number: HF 5415.12 .M67 2001] (1).
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2. Business market management : understanding, creating, and delivering value / James C. Anderson, James A. Narus, Das Narayandas.

by Anderson, James C, 1953- | Narus, James A | Narayandas, Das.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Online access: Table of contents only Availability: Items available for loan: Kirinyaga University Library [Call number: HF 5415.12 .A53 2009] (1).

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