Essentials of corporate communication : implementing practices for effective reputation management / Cees B.M. van Riel and Charles J. Fombrun.
By: Riel, C. B. M. van.
Contributor(s): Fombrun, Charles J.
Material type:
TextPublisher: London ; New York : Routledge, 2007Description: xvi, 306 p. : ill. ; 24 cm.ISBN: 041532825X (hard cover); 9780415328258 (hard cover); 0415328268 (soft cover); 9780415328265 (soft cover).Subject(s): Communication in management | Corporate image | Corporations -- School of Business and EducationDDC classification: HD 30.3 .R54 2007 Online resources: Table of contents only | Publisher description | Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Long Loan Book
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Kirinyaga University Library General Stacks | Non-fiction | HD 30.3 .R54 2007 (Browse shelf) | Available | KYU/2017/5224 |
Includes bibliographical references (p. [284]-301) and index.
Introduction : the communication system -- What is corporate communication? -- From communication to reputation -- Creating identity and identification -- Measuring corporate identity -- Communicating with the corporate brand -- Developing a reputation platform -- Expressing the company -- Communicating with key stakeholders -- Assessing the effectiveness of corporate communication -- Applied reputation research -- Organizing corporate communication.