Kirinyaga University Library

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Kirinyaga University Library

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Eating the big fish : how challenger brands can compete against brand leaders / Adam Morgan.

by Morgan, Adam, 1969-.

Edition: 2nd ed., [Rev. & expanded].Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : Wiley, c2009Online access: Table of contents only Availability: Items available for loan: Kirinyaga University Library [Call number: HF5415.15.M67 2009] (1).

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2.
Eating the big fish : how challenger brands can compete against brand leaders / Morgan, Adam .

by Morgan, Adam, 1969-.

Edition: 2nd ed., [Rev. & expanded].Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : Wiley, c2009Online access: Table of contents only Availability: Items available for loan: Kirinyaga University Library [Call number: HF 5413 .M67 2009] (1).

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Email: enquiries@kyu.ac.ke| Website: www.kyu.ac.ke

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