The fundamentals and practice of marketing / John Wilmshurst, Adrian Mackay.
By: Wilmshurst, John.
Contributor(s): Mackay, Adrian.
Material type:
TextPublisher: Oxford ; Boston, MA : Butterworth-Heinemann, 2002Edition: 4th ed.Description: viii, 376 p. : ill. ; 25 cm.ISBN: 075065449X.Subject(s): Marketing. -- School of Business and EducationDDC classification: 658.8 Online resources: Publisher description | Table of contents
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Long Loan Book
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Kirinyaga University Library General Stacks | Non-fiction | HF5415 .W54 2002 (Browse shelf) | Available | KYU/2017/6469 |
Total holds: 0
Open Library: