Truth, lies, and advertising : the art of account planning / by Jon Steel.
By: Steel, Jon.
Material type:
TextPublisher: New York : Wiley, c1998Description: xix, 298 p. : ill. ; 24 cm.ISBN: 0471189626 (cloth : alk. paper).Subject(s): Advertising campaigns -- United States -- Planning | Advertising -- United States | Advertising agencies -- School of Business and Education -- United StatesDDC classification: HF 5837 .S74 1998 Online resources: Contributor biographical information | Publisher description | Table of Contents
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Long Loan Book
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Kirinyaga University Library General Stacks | Non-fiction | HF 5837 .S74 1998 (Browse shelf) | Available | KYU/2017/5207 |
Total holds: 0
"An Adweek book."
Includes bibliographical references (p. 277-279) and index.
Open Library: