Consumer behavior : buying, having, and being / Solomon, Michael R.
By: Solomon, Michael R.
Material type:
TextPublisher: Boston : Pearson, [2015]Edition: Eleventh Edition.Description: xxii, 582 pages : illustrations ; 29 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781292017419; 0133450899.Subject(s): Consumer behavior. -- School of Engineering and TechnologyDDC classification: HF 5415.32 .S65 2015 | Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Long Loan Book
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Kirinyaga University Library General Stacks | Non-fiction | HF 5415.32 .S65 2015 (Browse shelf) | Available | KYU/2017/6411 |
Includes bibliographical references and indexes.
Buying, having, and being: an introduction to consumer behavior -- Decision making and consumver behavior -- Cultural influences on consumer decision making -- Consumer and social well-being -- Perception -- Learning and memory -- The self -- Attitudes and persuasion -- Group and situation effects on consumer behavior -- Consumer identity I: sex roles and subcultures -- Consumer identity II: social class and lifestyles -- Networked consumer behavior: word-of-mouth, social media and fashion.