Strategic marketing problems : cases and comments by Roger A. Kerin, Robert A. Peterson.
By: Kerin, Roger A.
Contributor(s): Peterson, Robert A. (Robert Allen).
Material type:
TextPublisher: Upper Saddle River, N.J. : Prentice Hall, c2010Edition: 12th ed.Description: xi, 708 p. : ill., maps ; 29 cm.ISBN: 978-81-317-5531-0; r).Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studiesDDC classification: 658.8/02 | Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Long Loan Book
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Kirinyaga University Library General Stacks | Non-fiction | HF 5415.135 .K47 2011 (Browse shelf) | Available | KYUC/2014/4390 |
Includes bibliographical references and indexes.
Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.