Marketing of high-technology products and innovations / Jakki Mohr, Sanjit Sengupta, Stanley Slater.
By: Mohr, Jakki J.
Contributor(s): Sengupta, Sanjit | Slater, Stanley F.
Material type:
TextPublisher: Upper Saddle River, NJ : Prentice Hall, c2010Edition: 3rd ed.Description: xxvi, 538 p. : ill. ; 26 cm.ISBN: 9781292040332; 0136049966 (casebound).Subject(s): High technology industries -- School of Business and EducationDDC classification: HC 79 .S53 2014
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Long Loan Book
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Kirinyaga University Library General Stacks | Non-fiction | HC 79 .S53 2014 (Browse shelf) | Available | KYU/2017/7497 |
Total holds: 0
Includes bibliographical references and index.
Open Library: