Marketing research : an applied orientation / Naresh K. Malhotra.
By: Malhotra, Naresh K.
Material type:
TextPublisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2007Edition: 5th ed.Description: 1 v. (various pagings) : ill., map ; 29 cm. +.ISBN: 0132279460; 0132221179; 9780132221177.Subject(s): Marketing research. -- School of Business and Education | Marketing research -- School of Business and EducationDDC classification: 658.8/3 Online resources: Table of contents
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Long Loan Book
|
Kirinyaga University Library | Non-fiction | HF5415.2.M29 2007 (Browse shelf) | Available | KYUC/2010/2578 |
Total holds: 0
.
Includes bibliographical references and index.
Open Library: