Social marketing : changing behaviors for good / Nancy R. Lee, University of Washington and Social Marketing Services, Inc, Philip Kotler, Kellogg School of Management.
By: Kotler, Philip.
Contributor(s): Lee, Nancy.
Material type:
TextPublisher: Los Angeles : SAGE, [2016]Edition: Fifth edition.Description: xv, 567 pages ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781452292144 (pbk. : alk. paper).Subject(s): Social marketing. -- School of Business and Education | Behavior modification. -- School of Business and EducationDDC classification: HF5414 .K67 2016
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Long Loan Book
|
Kirinyaga University Library General Stacks | Non-fiction | HF5414 .K67 2016 (Browse shelf) | Available | KyU/2020/7774 |
Total holds: 0
Includes index.
Open Library: