Advertising management / Donald W. Jugenheimer and Larry D. Kelley.
By: Jugenheimer, Donald W.
Contributor(s): Kelley, Larry D.
Material type:
TextPublisher: Armonk, N.Y. : M.E. Sharpe, c2009Description: vii, 222 p. : ill. ; 24 cm.ISBN: 9780765622600 (pbk. : alk. paper); 0765622602 (pbk. : alk. paper).Subject(s): Advertising -- School of Business and Education | Advertising. -- School of Business and Education | Advertising -- Case studies. -- School of Business and EducationDDC classification: HF 5823 .J84 2009 Online resources: Table of contents only
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Long Loan Book
|
Kirinyaga University Library General Stacks | Non-fiction | HF 5823 .J84 2009 (Browse shelf) | Available | KYU/2017/7294 |
Total holds: 0
Includes bibliographical references and index.
Open Library: