Consumer behaviour : a European outlook / Leon G. Schiffman, Leslie Lazar Kanuk and Håvard Hansen.
By: Schiffman, Leon G.
Contributor(s): Kanuk, Leslie Lazar | Hansen, Håvard.
Material type:
TextPublisher: Harlow, England ; New York : Pearson Financial Times/Prentice Hall, 2012Edition: 2nd ed.Description: xix, 460 p. : ill. (chiefly col.) ; 27 cm.ISBN: 9780273736950 (pbk.); 0273736957 (pbk.).Subject(s): Consumer behavior -- Europe. -- School of Business and Education | Motivation research (Marketing) -- Europe. -- School of Business and EducationDDC classification: HF 5415.33 .S35 2012 Other classification: HF 5415.33 .S35 2012 | Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Long Loan Book
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Kirinyaga University Library General Stacks | Non-fiction | HF 5415.33 .S35 2012 (Browse shelf) | Available | KYU/2017/6340 | ||
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Long Loan Book
|
Kirinyaga University Library General Stacks | Non-fiction | HF 5415.33 .S35 2012 (Browse shelf) | Available | KYU/2017/6341 |
Includes bibliographical references and index.
An introduction to the study of consumer behaviour -- Consumer research -- Market segmentation -- Consumer decision-making -- Consumer motivation -- Personality and consumer behaviour -- Consumer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behaviour -- Reference groups and family influences -- Social class and consumer behaviour -- The influence of culture and subculture on consumer behaviour -- Cross-cultural consumer behaviour : an international perspective -- Consumer influence and the diffusion of innovations -- Consumer decision-making-again.