Kirinyaga University Library

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Kirinyaga University Library

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Business to business marketing management : a global perspective / Alan Zimmerman and Jim Blythe.

by Zimmerman, Alan S, 1942- | Blythe, Jim.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : Routledge, 2013Availability: Items available for loan: Kirinyaga University Library [Call number: HF5415.13 .Z56 2013] (1).
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2.
Principles & practice of marketing / Jim Blythe.

by Blythe, Jim.

Edition: 3rd edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Los Angeles : Sage, 2014Other title: Principles and practice of marketing.Availability: Items available for loan: Kirinyaga University Library [Call number: HF 5415 .B59 2014] (1).
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Email: enquiries@kyu.ac.ke| Website: www.kyu.ac.ke

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