Essentials of health care marketing / Berkowitz Eric N.
By: Berkowitz, Eric N [author.].
Material type:
TextPublisher: Burlington, MA : Jones & Bartlett Learning, c2022Edition: Fifth edition.Description: xxv, 779 pages : illustrations, maps ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781284200157.Subject(s): Marketing of Health Services -- School of Health SciencesDDC classification: RA410.56 .B47 2022 | Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Long Loan Book
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Kirinyaga University Library General Stacks | Non-fiction | RA410.56 .B47 2022 (Browse shelf) | 1 | Available | KYU/2022/8771 | ||
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Long Loan Book
|
Kirinyaga University Library General Stacks | Non-fiction | RA410.56 .B47 2022 (Browse shelf) | 2 | Available | KYU/2022/8772 |
Includes bibliographical references and index.
The Meaning of Marketing -- Marketing Strategy -- The Environment of Marketing Strategy -- Buyer Behavior -- Marketing Research -- Market Segmentation -- Developing Customer Loyalty -- Marketing in the Digital Age -- Product Strategy -- Prices -- Distribution -- Promotion -- Advertising -- Sales and Sales Management -- Controlling and Monitoring -- Ethical Considerations in Marketing.
"Students of introductory Health Care Marketing courses need an engaging, informative, and up-to-date, understandable resource that explains the basic principles of marketing and strategy in a health care setting. With new content on social media and digital marketing, a thorough consideration of ethics, and more multimedia content, the new edition of Essentials of Health Care Marketing is the most current, comprehensive, and engaging Health Care Marketing text available"-- Provided by publisher.