Consumer behavior and marketing action / Henry Assael.
By: Assael, Henry.
Material type:
TextPublisher: Cincinnati, Ohio : South-Western College Pub., c1998Edition: 6th ed.Description: xviii, 718 p. : ill. ; 24 cm.ISBN: 981-240-122-9.Other title: Consumer behavior.Subject(s): Consumer behavior. -- School of Business and Education | Motivation research (Marketing)DDC classification: 658.8/342
| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Long Loan Book
|
Kirinyaga University Library | HF5415.3 .A83 1998 (Browse shelf) | Available | KYUC/2008/1326 |
Total holds: 0
Includes bibliographical references (p. 656-688) and index.
Open Library: