Business to business marketing management :

By Zimmerman, Alan S.,. New York, NY : Routledge, 2013 . xxiv, 498 p., : , Blythe's name appears first in the earlier edition. 25 cm.. 9780415537025 (hardback) | 9780415537032 (pbk.) | 9780203067581 (ebook)

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Principles & practice of marketing /

By Blythe, Jim.. . xxvii, 772 pages : 27 cm.. 9781446274002 (pbk.) | 9781446273999 (hardback)

Place Hold on Principles & practice of marketing /

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Business to business marketing management :

Principles & practice of marketing /