Meldrum, Mike. <br/><br/>
Marketing in a nutshell :  key concepts for non-specialists / 
by Meldrum, Mike and Malcolm McDonald. 
 - 1st ed. 
 - Amsterdam ;  Boston :  Elsevier,  c2007. 
 - x, 294 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0750681330 (pbk.) 
<br/><br/><label>LCCN: </label>2006935285 
<br/><br/><label>Subjects--Personal Names: </label>--School of Business and Education
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415  / .M4419 2007 
<br/><br/><label>Dewey Class. No.: </label>658.8