@book{609,
	author = {Meldrum, Mike. and McDonald, Malcolm.},
	title = {Marketing in a nutshell :},
	publisher = {Elsevier,},
	year = {c2007.},
	address = {Amsterdam ;},
	edition = {1st ed.},
	note = {Includes index.},
	url = {http://www.loc.gov/catdir/enhancements/fy0745/2006935285-d.html}
}