Introduction to marketing management; text and cases
[by] Stewart H. Rewoldt, James D. Scott [and] Martin R. Warshaw.
- Rev. ed.
- Homewood, Ill., R. D. Irwin, 1973.
- xv, 825 p. illus. 24 cm.
On spine: Marketing management.
Includes bibliographical references.
0256014426
72090532
Marketing--School of Business and Education Marketing--Management--Case studies.