Rewoldt, Stewart H. 1922-1979.

Introduction to marketing management; text and cases [by] Stewart H. Rewoldt, James D. Scott [and] Martin R. Warshaw. - Rev. ed. - Homewood, Ill., R. D. Irwin, 1973. - xv, 825 p. illus. 24 cm.

On spine: Marketing management.

Includes bibliographical references.

0256014426

72090532


Marketing--School of Business and Education
Marketing--Management--Case studies.

HF5415.13 / .R4 1973

658.8