TY  - BOOK
AU  - Mittal, S.K.
TI  - Sales promotion and marketing communications
SN  - 978-81-8220-214-6
AV  - HF 5415  .M58 2009
PY  - 2009///
CY  - New Delhi
PB  - Global vision publishing house
KW  - Marketing
KW  - School of Business and Education
ER  -