@book{509,
	author = {Malhotra, Naresh K.},
	title = {Marketing research :},
	publisher = {Pearson/Prentice Hall,},
	year = {c2007.},
	address = {Upper Saddle River, NJ :},
	edition = {5th ed.},
	note = {.},
	url = {http://www.loc.gov/catdir/toc/ecip0611/2006010250.html}
}