Lamb et al <br/><br/>
Essentials of marketing: 
[by] Lamb. 
 - 5th. 
 - America.  Thomson south western.  2006. 
 - 544p. 
<br/><br/><label>ISBN: </label>032431664-X 
<br/><br/><label>Subjects--Topical Terms: </label>--School of Business and Education
<br/><br/><label>LC Class. No.: </label>HF5415  / .L36