02039cam a22003498i 4500 5043 5043 21794988 OSt 20260506105156.0 201105s2022 mauab b 001 0 eng 2020050255 9781284200157 (paperback) KYU eng KYL rda KYUL pcc RA410.56 .B47 2022 W 74.1 RA410.56 .B47 2022 5th Ed. Berkowitz, Eric N., author. Essentials of health care marketing / Berkowitz Eric N. Fifth edition. Burlington, MA : Jones & Bartlett Learning, c2022. xxv, 779 pages : illustrations, maps ; 23 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. The Meaning of Marketing -- Marketing Strategy -- The Environment of Marketing Strategy -- Buyer Behavior -- Marketing Research -- Market Segmentation -- Developing Customer Loyalty -- Marketing in the Digital Age -- Product Strategy -- Prices -- Distribution -- Promotion -- Advertising -- Sales and Sales Management -- Controlling and Monitoring -- Ethical Considerations in Marketing. "Students of introductory Health Care Marketing courses need an engaging, informative, and up-to-date, understandable resource that explains the basic principles of marketing and strategy in a health care setting. With new content on social media and digital marketing, a thorough consideration of ethics, and more multimedia content, the new edition of Essentials of Health Care Marketing is the most current, comprehensive, and engaging Health Care Marketing text available"-- Provided by publisher. Marketing of Health Services Health Science School of Health Sciences 7 cbc orignew 1 ecip 20 y-gencatlg lcc LLB 0 0 lcc 0 0 NFIC KyUCL KyUCL GEN 2022-10-28 Purchase 11588.40 RA410.56 .B47 2022 KYU/2022/8771 2022-10-28 1 2022-10-28 LLB 0 0 lcc 0 0 NFIC KyUCL KyUCL GEN 2022-10-28 Purchase 11588.40 RA410.56 .B47 2022 KYU/2022/8772 2026-03-31 2 2022-10-28 LLB