Berkowitz, Eric N., <br/><br/>
Essentials of health care marketing / 
Berkowitz Eric N.  
 - Fifth edition. 
 - xxv, 779 pages :  illustrations, maps ;  23 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The Meaning of Marketing -- Marketing Strategy -- The Environment of Marketing Strategy -- Buyer Behavior -- Marketing Research -- Market Segmentation -- Developing Customer Loyalty -- Marketing in the Digital Age -- Product Strategy -- Prices -- Distribution -- Promotion -- Advertising -- Sales and Sales Management -- Controlling and Monitoring -- Ethical Considerations in Marketing. 
<br/><br/> "Students of introductory Health Care Marketing courses need an engaging, informative, and up-to-date, understandable resource that explains the basic principles of marketing and strategy in a health care setting. With new content on social media and digital marketing, a thorough consideration of ethics, and more multimedia content, the new edition of Essentials of Health Care Marketing is the most current, comprehensive, and engaging Health Care Marketing text available"-- 
<br/><br/><label>ISBN: </label>9781284200157 
<br/><br/><label>LCCN: </label>2020050255 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing of Health Services--School of Health Sciences
<br/><br/><label>LC Class. No.: </label>RA410.56  / .B47 2022 
<br/><br/><label>Dewey Class. No.: </label>RA410.56 .B47 2022 
<br/><br/><label>National Library of Medicine Call No.: </label>W 74.1