Thind, Ranjit, 1977-

Strategic fashion management :concepts, models and strategies for competitive advantage / concepts, models and strategies for competitive advantage / Ranjit Thind. - pages cm

Includes bibliographical references and index.

The business environment: industry dynamics and value drivers -- Emerging markets: a new paradigm -- Strategy: creating and capturing a competitive advantage -- Creating winning business models: past, present and future -- Brand management: leveraging the fundamentals -- Innovation driven growth: the formula for success -- Mergers and acquisitions: deal strategy, execution and integration -- Management and leadership: approaches, styles and activities -- Culture and inclusion: capabilities, diversity and action -- Work-life harmony: strategies for successful assimilation -- The future of fashion: a new reality.

9781138064553 9781138064553 (pbk. : alk. paper)

2017014241


Fashion merchandising--School of Business and Education
Clothing trade--Management.
Strategic planning.

HD9940 / .T45 2018

HD9940 .T45 2018