Kardes, R. Frank. <br/><br/>
Consumer behaviour: Science and practice. 
by Kardes R. Frank 
 - New Delhi :  Cengaage learning,  2011. 
 - 459p. 
<br/><br/><label>ISBN: </label>978-81-315-1682-9 
<br/><br/><label>Subjects--Topical Terms: </label>--School of Business and Education
<br/><br/><label>LC Class. No.: </label>ENG