Duncan, Tom <br/><br/>
Principles of advertising and IMC: 
[by] Duncan Tom 
 - 2nd ed. 
 - New Delhi:  Tata Macgrawhillpublishing company,  2007. 
 - 733p. 
<br/><br/><label>ISBN: </label>978-0-07-060159-8 
<br/><br/><label>Subjects--Topical Terms: </label>--School of Business and Education
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / .D846 2007