McCarthy and Shapiro <br/><br/>
Basic Marketing  

 - First Canadian Edition 
 - Canada.  Irwin- Dorsey Ltd.  1976. 
 - 741p. 
<br/><br/><label>ISBN: </label>0256017026 
<br/><br/><label>Subjects--Topical Terms: </label>--School of Business and Education
<br/><br/><label>Dewey Class. No.: </label>