Beamis, Karen and Ashford Ruth. <br/><br/>
Marketing planning : by 
Beamis, Karen Ashford Ruth. 
 - Jordan Hill, USA.  Elsevier,  2006. 
 - 396p. 
<br/><br/><label>ISBN: </label>0750680040 
<br/><br/><label>Subjects--Topical Terms: </label>--School of Business and Education
<br/><br/><label>LC Class. No.: </label>HF5414  / .B33