Clow E. Kenneth and Donald Baack <br/><br/>
Integrated advertising, promotion, and marketing communications: 
Clow E. Kenneth [and] Donald Baack 
 - Third edition 
 - New Delhi  PHI Learning limited  2007 
 - 515p. 
<br/><br/><label>ISBN: </label>978-81-203-3305-5 
<br/><br/><label>Subjects--Topical Terms: </label>--School of Business and Education
<br/><br/><label>LC Class. No.: </label>HF 5415.123  / .C56 2007