Cranfield School of Management. <br/><br/>
Marketing management:  A relationship marketing perspective. 
Cranfield school of management. 
 - London,  Macmillan press.  2000. 
 - xviii, 295p. 
<br/><br/><label>ISBN: </label>0-333-77749-2 
<br/><br/><label>Subjects--Topical Terms: </label>--School of Business and Education
<br/><br/><label>LC Class. No.: </label>HF 5415  / .C73 2000