Craven, W. David <br/><br/>
Strategic marketing  [by] Craven, W. David 

 - America.  Irwin.  1991 
 - 833p. 
<br/><br/><label>ISBN: </label>0-256-08793-8 
<br/><br/><label>Subjects--Topical Terms: </label>--School of Business and Education
<br/><br/><label>LC Class. No.: </label>HF5415.135  / .C72