Saxena, Rajan <br/><br/>
Marketing Management 
Saxena Rajan 
 - 3rd ed. 
 - India  Tata McGraw-Hill Publishing Company  Limited  2006 
 - 819p. 
<br/><br/><label>ISBN: </label>0-07-059953-X 
<br/><br/><label>Subjects--Topical Terms: </label>--School of Business and Education
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .S64 2006