Wilson, S. M. Richard <br/><br/>
Strategic Marketing Management: Planning, implementation and control 
Wilson S. M. Richard 
 - 2ed. 
 - UK  Viva Books Private Limited  1999 
 - 827p. 
<br/><br/><label>ISBN: </label>81-7649-070-9 
<br/><br/><label>Subjects--Topical Terms: </label>--School of Business and Education
<br/><br/><label>LC Class. No.: </label>HF5415  / W55 1999