01247cam a2200337 i 4500 4347 4347 18398921 OSt 20250815110848.0 141208s2016 cau 001 0 eng 2014047588 9781452292144 (pbk. : alk. paper) KyU eng KyUL rda KyU pcc HF5414 .K67 2016 HF5414 .K67 2016 23 Kotler, Philip. Social marketing : changing behaviors for good / Nancy R. Lee, University of Washington and Social Marketing Services, Inc, Philip Kotler, Kellogg School of Management. Fifth edition. Los Angeles : SAGE, [2016] xv, 567 pages ; 24 cm text rdacontent unmediated rdamedia volume rdacarrier Includes index. Social marketing. Marketing School of Business and Education Behavior modification. Marketing School of Business and Education Lee, Nancy, 1945- 7 cbc orignew 1 ecip 20 y-gencatlg lcc LLB 0 0 lcc 0 0 NFIC KyUCL KyUCL GEN 2020-10-07 Donation 12180.00 HF5414 .K67 2016 KyU/2020/7774 2020-10-22 2020-10-22 LLB