Marketing management viewpoints:  commentary and readings. 
Walters, george. 
 - 2nd edition. 
 - USA,  South western.  1970. 
 - 536p. 
<br/><br/><label>ISBN: </label>N/A 
<br/><br/><label>LC Class. No.: </label>HF 5415  / .W313 1970