Kotler, Philip <br/><br/>
Principles of Marketing 
Kotler Philip 
 - 7th ed. 
 - America  Prentice-Hall, Inc.  1996 
 - 122p. 
<br/><br/><label>ISBN: </label>0-13-228685-8 
<br/><br/><label>Subjects--Topical Terms: </label>--School of Business and Education
<br/><br/><label>LC Class. No.: </label>HF5415   / .K6314 1996