Kotler, Philip and Kevin, Lane Keller <br/><br/>
A frame work for marketing management 
Kotler, philip [and] kevin, lane keller 
 - 4th edition 
 - USA,  Pearson.  2009 
 - 384p. 
<br/><br/><label>ISBN: </label>978-0-13-713184-6 
<br/><br/><label>Subjects--Topical Terms: </label>--School of Business and Education
<br/><br/><label>LC Class. No.: </label>HF 5415.13   / .K636 2009