Jobber, David <br/><br/>
Principles and practice of Marketing 
Jobber David  
 - 6th ed. 
 - UK  McGraw-Hill Education  2010 
 - 946p. 
<br/><br/><label>ISBN: </label>007712330-1 
<br/><br/><label>Subjects--Topical Terms: </label>--School of Business and Education
<br/><br/><label>LC Class. No.: </label>HF5415  / .T63 2010