Keegan, J. Warren and Naval k. Bhargava <br/><br/>
Global marketing management 
Keegan, J. warren and naval k. bhargava 
 - 7th edition 
 - India,  Pearson.  2011 
 - 670p.  index.: 
<br/><br/><label>ISBN: </label>978-81-317-3091-1 
<br/><br/><label>Subjects--Topical Terms: </label>--School of Business and Education
<br/><br/><label>LC Class. No.: </label>HF 5415   / .K429 2011