00450nam a22001577a 450000500170000000800410001702000180005804000160007605000220009210000250011424500430013925000120018226000390019430000100023365000490024320260511121119.0150804b        xxu||||| |||| 00| 0 eng d  a0-256-02138-4  aKyUCLcKYUC  aHF5415b.J47 1979  aMcCarthy and Shapiro  aBasic marketing.cMcCarthy and Shapiro  a2nd ed.  aCanadabIrwin-Dorsey Limitedc1979  a876p.  2Marketing xSchool of Business and Education