01010cam a2200289 a 4500 4153 4153 17347928 OSt 20250812152711.0 120615s2013 maua b 001 0 eng 2012024141 9780273779414 DLC KyUL English EN pcc HD 69 .K45 2013 HD 69 .K45 2013 23 Keller, Kevin Lane, 1956- Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. 4th ed. Boston : Pearson, c2013. xxviii, 562 p. : col. ill. ; 29 cm. Includes bibliographical references and index. Brand name products School of Business and Education Management 7 cbc orignew 1 ecip 20 y-gencatlg lcc LLB 0 0 lcc 0 0 NFIC KyUCL KyUCL GEN 2017-05-09 Purchase 2700.00 1 HD 69 .K45 2013 KYU/2017/7534 2026-03-31 2018-02-07 2017-05-09 LLB