01161cam a22003378i 4500999001500000001000900015003000400024005001700028008004100045010001700086020001900103040002500122041001100147042000800158050002300166082002600189100003200215245011000247250002300357263000900380264005100389300001300440336002100453337002500474338002300499650006200522700004100584906004500625942001300670952014000683  c4149d414918846850OSt20250812150701.0151105s2017    nyu           000 0 eng    a  2015041004  a9781259548154   aKyULbengcKyULerda  aENdEN  apcc00aHF 5821b.A74 201700aHF 5821 .A74 20172231 aArens, William F.,eauthor.10aContemporary advertising and integrated marketing communications /cWilliam F. Arens, Michael F. Weigold.  aFifteenth edition.  a1602 1aNew York, NY :bMcGraw-Hill Education,c[2017]  apages cm  atext2rdacontent  aunmediated2rdamedia  avolume2rdacarrier 0aAdvertising.2MarketingxSchool of Business and Education1 aWeigold, Michael F.,d1958-eauthor.  a7bcbccorignewd1eecipf20gy-gencatlg  2lcccLLB  00102lcc40708NFICaKyUCLbKyUCLcGENd2017-04-04ePurchaseg14000.00oHF 5821 .A74 2017pKYU/2017/7513r2017-04-04w2017-04-04yLLB