Arens, William F., <br/><br/>
Contemporary advertising and integrated marketing communications / 
William F. Arens, Michael F. Weigold. 
 - Fifteenth edition. 
 - pages cm 
<br/><br/><label>ISBN: </label>9781259548154  
<br/><br/><label>LCCN: </label>2015041004 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.--School of Business and Education
<br/><br/><label>LC Class. No.: </label>HF 5821  / .A74 2017 
<br/><br/><label>Dewey Class. No.: </label>HF 5821 .A74 2017