Smith, P. R.  1957- <br/><br/>
Marketing communications :  offline and online integration, engagement and analytics / 
PR Smith and Ze Zook. 
 - Sixth edition. 
 - xxii, 578 pages :  color illustrations ;  25 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780749473402 
<br/><br/><label>LCCN: </label>2015040201 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.--School of Business and Education
<br/><br/><label>LC Class. No.: </label>HF 5415.123  / .S65 2016 
<br/><br/><label>Dewey Class. No.: </label>HF 5415.123 .S65 2016