01208cam a2200313 a 4500 4118 4118 15549071 OSt 20250812122411.0 081208s2010 njua b 001 0 eng 2008053012 9781292040332 0136049966 (casebound) (OCoLC)ocn216941213 DLC KyUL BTCTA BAKER YDXCP C#P BWX DLC english HC 79 .S53 2014 HC 79 .S53 2014 22 Mohr, Jakki J. Marketing of high-technology products and innovations / Jakki Mohr, Sanjit Sengupta, Stanley Slater. 3rd ed. Upper Saddle River, NJ : Prentice Hall, c2010. xxvi, 538 p. : ill. ; 26 cm. Includes bibliographical references and index. High technology industries School of Business and Education Marketing Sengupta, Sanjit. Slater, Stanley F. 7 cbc orignew 1 ecip 20 y-gencatlg lcc LLB 0 0 lcc 0 0 NFIC KyUCL KyUCL GEN 2017-03-14 Purchase 7072.00 HC 79 .S53 2014 KYU/2017/7497 2017-03-14 2017-03-14 LLB